Ikea will opening a new store on April 24th just outside of Tokyo. It is Ikea’s second crack at the Japanese market.
“The Japanese market and consumers were not ready for IKEA, and IKEA was definitely not ready for Japan at the time,” IKEA Japan chief executive Tommy Kullberg said in a recent interview with Reuters.
I think the Japanese market has changed a great deal in recent years, as the success of Muji retailer shows.
Featured image in this article by Jeff CC 2.0