No wonder Tokyo is often considered one of the most expensive cities in the world. Shoichi Fujimaki has opened a new upscale ramen shop in Meguro ward where the average bowl of noodles costs around 3,000 yen.
“People will pay more for nice things,” rationalizes the 40-year-old, sporting closely cropped hair and a white chef’s coat pulled over a pink, collared dress shirt. “If I thought it was too expensive, I wouldn’t be in this business.”
The Emperor Ramen sells for 10,000 yen and requires a reservation three days in advance.